5 Click Tour of Marketing Automation

  • Deliver Personalized Content

    Marketing automation leverages information in your CRM and even a prospect's digital activity to create dynamic, segmented lists that enable you to deliver personalized, targeted content that increases your conversion rates.

  • Know Your Prospects

    Marketing automation systems automatically create prospect profiles with the option to store activity history in your CRM, allowing your sales professionals to have more meaningful sales conversations based on demographic and a prospect's interests shown in recent activity details.

  • Automate Your Campaigns

    Drip or lead nurturing campaigns are designed to deliver predetermined content based on a prospect's actions. For example, when a user completes a 'contact us' form, a drip campaign can be triggered to automatically send the prospect a series of emails. The prospect continues to learn about your product or service without the aid of a live sales force.

  • Lead Scoring & Sales Alerts

    A delayed response to prospects who indicate interest in a product or service can destroy your chance of a sale. Lead scoring assigns point values to a prospect based demographics and interaction with websites or emails and immediately sends lead alerts to lead owners via email or CRM tasks.

  • Dashboards

    Marketing automation systems close the traditional revenue gap between sales and marketing, making it possible for marketing departments to justify their time and expenses and easily prove marketing ROI. Integration with your CRM system allows you to create revenue based reporting for your executive dashboards, easily tracking prospects from first email to final sale.

5 Winning Marketing Automation Projects